All work
SoftwareSEO + AI Search12 months
Cited in AI answers before competitors knew the game changed
Topical authority mapping, entity optimization, and citation-worthy content — tracked across ChatGPT, Perplexity, and AI Overviews monthly.
top 3
AI answer citations
+154%
Demo requests from organic
89%
Content ranking page one
The Challenge
A B2B SaaS company watched demo requests flatten while traffic held steady — their buyers had started asking ChatGPT and Perplexity instead of Google, and the AI answers recommended competitors. Nobody on the team could say why, or how to change it.
What We Did
- 01Audited AI visibility across ChatGPT, Perplexity, Gemini, and AI Overviews for 200 commercial queries, establishing a measurable share-of-voice baseline.
- 02Built the entity layer: consistent organization data, knowledge-graph presence, and attribute-rich schema across the site.
- 03Restructured key content into citation-worthy formats — direct answers, original data, expert attribution — the patterns generative engines quote.
- 04Earned coverage in the publications AI engines cite most for the category, compounding the entity signals monthly.
The Outcome
Within a year the brand appeared in the top three cited sources for its money queries across major AI engines, organic demo requests rose 154%, and 89% of the content library ranked on page one — defensible position in both search paradigms.
B2B SaaS Platform. Client name available on request.