Insights
Notes from the workbench.
What we’re seeing in search, AI answers, and business software — written by the people doing the work, not a content farm.
- Aug 1, 20262 min read
AI Search Optimization in 2026: How Brands Get Cited by ChatGPT, Perplexity, and AI Overviews
A growing share of buyers never see a results page — they ask an AI and act on the answer. Here is how generative engines choose their sources, and the work that gets your brand into those answers.
AI SearchGEOStrategy - Jul 18, 20262 min read
The Technical SEO Checklist We Run Before Every Engagement
Before strategy, before content, before links — these are the twelve technical checks that decide whether a site can rank at all, in the order we actually run them.
Technical SEOChecklist - Jun 30, 20262 min read
Custom ERP vs Off-the-Shelf: The Real Math for Mid-Size Operations
Per-seat licenses look cheap until you count the workarounds. How to decide — honestly — whether your operation should rent software or own it.
ERPSoftware Engineering